Multimedia University, Cyberjaya Campus MMU

Entry Requirement of Bachelor of Communication (Strategic Communication) (Hons) in Multimedia University, Cyberjaya Campus MMU Malaysia

1. Pass Matriculation / Foundation or its equivalent, with minimum CGPA 2.00 including a minimum of Grade C in English at SPM/O-Level or its equivalent; OR
2. Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects including a minimum of Grade C in English at SPM/O-Level or its equivalent; OR
3. Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
4. Pass STAM with a minimum Grade Jayyid (Good) in two (2) subjects including a credit in SPM English or its equivalent; OR
5. Pass UEC with a minimum of five (5) Bs including English; OR
6. Pass a Diploma or its equivalent, with minimum CGPA 2.00 including a credit in English at SPM or its equivalent; OR
7. Pass a Diploma in Media and Communication or its equivalent; OR
8. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*

Career Opportunity of Bachelor of Communication (Strategic Communication) (Hons) in Multimedia University, Cyberjaya Campus MMU Malaysia

• Corporate Communication Professional, Journalist, Advertising and Sales Promotion Executive, Strategic Communication Programme Personnel, Corporate Communication Officer, Public Information Officer, Media Broadcaster, Communication Adviser, Public Relations Personnel, Publicity Consultant.

Course Outline of Bachelor of Communication (Strategic Communication) (Hons) in Multimedia University, Cyberjaya Campus MMU Malaysia

YEAR 1

•  Fundamentals of Strategic Communication
• • Communication Theories
• • Media Culture
• • Fundamentals of English
• • Stakeholders Management
• • Media Law
• • English for Academic Purposes
• • Intercultural Communication
• • Public Relations Strategies
• • Marketing Communication Strategies
• • Workplace Communication

YEAR 2

• • Corporate Communication
  • Social Media Strategies
  • Media Publishing and Corporate Design
  • Strategic Thinking and Planning
  • Integrated Promotional Communication
  • Semiotic Studies
  • Multimedia Applications for Communication

YEAR 3

• • Corporate Strategy
  • Design Thinking for Strategic Communication
  • Crisis Communication Strategy
  • Event Planning and Management
  • Corporate Reputation Management
  • Corporate Advertising
  • Corporate Writing
  • Negotiation in Professional Contexts
  • Capstone Project
  • Internship